Factors Affecting Behavioural Intention of Online Food Delivery Service Consumers in Kathmandu Valley

The paper aims to investigate the factors influencing behavioural intention of online food delivery services in Kathmandu Valley. applied a cross-sectional survey research design with structured questionnaires. data were collected from 277 respondents. Covariance-Based Structural Equation Model (CB-SEM) was used test hypotheses. is positively influenced by performance expectancy, social influence, and facilitating conditions. However, effort expectancy has no significant influence on behaviour for services. In this paper, researcher manager will gain theoretical managerial insights. This among few studies that applying unified theory acceptance use technology (UTAUT) Nepalese context.